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PROSPECT: "Hey Joe, how is your business?"JOE: "Terrible! This economy is killing me. Everybody's doing bad!" PROSPECT: "OK then, good to talk to you." PROSPECT: "Hey Dan, how is your business?" DAN: "Not bad! Sure, last year I took a hit, but I'm digging back out of it. I've brought some new clients on board this year and I'm filling my pipeline with
Read moreMarketing, Snow, Football, a Chiropractor and the Beach: What’s so confusing? When I take my family to the beach every summer, We don’t just wake up one morning and jump in the car and go (although, after another 4 inches of snow last night and another 2 hour school delay it’s very tempting.) It takes some planning to successfully arrive at
Read moreAs published in the December 2009 issue of Hospital News www.wpahospitalnews.com On everybody’s radar today is dollars generated versus dollars spent. The question everybody is asking is how we can do more of the former with less of the latter. If there were one magic answer, everybody would be doing it. Well, there are answers, they’re not magic, they may not be
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