Month : January 2010

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  Social Media Marketing: What is it and Why Should I Care?

  January 27, 2010

  Facebook, LinkedIn, Twitter, and YouTube. I’m sure you have heard of them. They are what the kids are doing on the computer, right? WRONG! They are the internet media channels through which engaged professionals communicate, gather and disseminate information in real time. It is called Social Media and if you and your organization are not engaged, you are missing out.

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  Marketing: 8 Strategies to Accomplish More with Less

  January 12, 2010

  This is a distilled version of "Healthcare Marketing: 8 Strategies to Accomplish More with Less". This is for those of you who don't think Healthcare Marketing applies to you....On everybody’s radar today is dollars generated versus dollars spent. The question everybody is asking is how we can do more of the former with less of the latter. If there were

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  Healthcare Marketing: 8 Strategies to Accomplish More with Less

  January 2, 2010

  As published in the December 2009 issue of Hospital News www.wpahospitalnews.com  On everybody’s radar today is dollars generated versus dollars spent. The question everybody is asking is how we can do more of the former with less of the latter. If there were one magic answer, everybody would be doing it. Well, there are answers, they’re not magic, they may not be

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