Artwork: When to use EPS vs TIF and JPG Files
EPS vs JPG or TIF:
Many people ask what type of files to use for printing. The long answer is which type of printing because different media have different requirements.The short answer is use vector EPS for logos and JPG and TIF for photos.
VECTOR EPS will create logos with outlines or drawings with outlines.Vector files can be enlarged as big as you’d like because they are created with mathematical equations. The equation is interpolated larger when the logo is enlarged. Do not confuse eps with vector. You can save a photo as an EPS file, but at photo is not vector.
TIF and JPG files are more commonly used for photos or images to be used as photos. These files are where DPI or PPI become critical. TIF and JPG files are pixel based files, images are made up of little tiny squares called pixels. It’s never a problem reducing the size of a TIF or JPG, but you can only enlarge it a little without beginning to lose resolution.